{"title":"OVERCOAT","description":"\u003ch1 style=\"text-align: center; font-size: 24px; font-family: serif;\" class=\"brandname\"\u003eVuja Dé\u003c\/h1\u003e\n\u003cp style=\"text-align: left; font-size: 12px;\"\u003e\u003cspan\u003eVuja Dé was established in 2018 in Tokyo, Japan by designer Ken Iijima.\u0026nbsp;\u003c\/span\u003e\u003cspan\u003eNamed after the French term “vuja dé,” the brand evokes the sensation of encountering something new yet familiar — a feeling of both nostalgia and forward-thinking innovation.\u0026nbsp;\u003c\/span\u003e\u003cspan\u003eVuja Dé reveals a core aesthetic devoid of maximalist elements, where basic garments are elevated through attention to detail, high quality fabrics, and sharp tailoring.\u0026nbsp;\u003c\/span\u003e\u003cspan\u003eAll garments are carefully produced in Japan, reflecting the brand’s commitment to craftsmanship and uncompromising quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; font-size: 12px;\"\u003e\u003ca href=\"https:\/\/whyareyouhere.jp\/pages\/vujade-exclusive\"\u003eVuja Dé x Why are you here?\u0026nbsp;Exclusive Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left; font-size: 12px;\"\u003e\u003cspan\u003eAvailable at: \u003c\/span\u003e\u003ca href=\"https:\/\/whyareyouhere.jp\/en\/pages\/midosuji-store\"\u003eWhy are you here? Midosuji store\u003c\/a\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/whyareyouhere.jp\/en\/collections\/overcoat.oembed","provider":"Why are you here?","version":"1.0","type":"link"}