Punktum

A brand name derived from the concept “punctum” used in the book “Camera Lucida” by Roland Barthes. Literally “punc” is replaced by the word “punk”, suggesting that the disorganized culture is a style source. However, it is not just about producing a revival at that time but is willing to present a sustainable approach with production methods centered on remakes and a new style that should arrive in the era of luxury streets. It also responds ironically through a variety of typography to the easy and thoughtless “retinal” pleasure that floods with social media.