"ALEXANDER DIGENOVA" is a brand named after Alexander Digenova, a designer from Laguna Beach, California. In 2015, he began releasing collections out of a desire to make his own clothes. He draws inspiration from his own experiences, lifestyle, culture, music, and more to create unique collections. His designs reflect elements of punk, heavy metal, and grunge, and his screen-printed expressions and unique approach have earned him the support of many fans.