GHOST is an American silver jewelry brand that started in Hollywood in 1998. It was initiated by a group of top designers and artisans who began brand activities anonymously. The sentiment behind the brand's name and approach is to focus on the greatness of the work itself rather than the name. In 2000, it was announced that Stanley Gégès was one of the members, which further boosted GHOST's popularity. In 2015, the brand suddenly appeared on social media. It gained significant support for its unique motifs, such as the "Key Hook (Carabiner)," and its luxuriousness offered in silver and gold. GHOST has garnered attention through its wear by various prominent figures and artists both domestically and internationally. Its stance of saying little and guerrilla-style buzz-making literally shines on social networks.
