The MINEDENIM brand moves away from conventional denim brand frameworks and stereotypes to bring standards and innovation into coexistence. MINEDENIM also works with Japanese denim producing centers that boast advanced manufacturing techniques to develop new materials and processing techniques. And direction is provided by stylist Tsuyoshi Noguchi who has been involved with a broad range of denim from vintage to mode. Noguchi's experience and aesthetic sense honed from long years of watching vintage and mode styles have given birth to a uniquely sophisticated denim style.