Mowalola, a namesake brand founded in 2018 by Nigerian-born London based designer Mowalola Ogunlesi. Her life mantra is "I don't want to be everyone's sweetheart, because I feel like I wouldn't know myself. I'd just be a puppet." The inspiration for her smooth and sensual style comes from pop culture icons such as Prince and André 3000, and her sharp designs evoke the vibrancy of Africa and are influenced by various counter cultures of the 1970s. Her provocative items, including smooth leather pants, jackets, and coats that emphasize the body lines to the extreme, akin to forbidden fruits, have gained enthusiastic fans worldwide.