New Manual is a brand led by Hiroshi Fujiwara, a renowned vintage denim advisor, with a concept focused on reexamining and reinterpreting the quality and appeal of items from past eras through a modern lens. The brand questions, "What makes it different? What makes it good? And what’s missing?" to create a new "manual" for today.

With professionals from various fields gathered under Fujiwara’s direction, New Manual meticulously focuses on every detail of denim, fabric production, and processing, while drawing inspiration from vintage craftsmanship. The brand is dedicated to creating contemporary clothing that transcends vintage, offering pieces cherished in the present day.