The street brand "NOT FOR SALE," shrouded in mystery with an unknown designer, has garnered significant attention. The brand was launched under the name "NOT FOR SALE" because all items were produced solely for artists and models who are friends with the designer, making every piece a non-commercial item. Despite its sudden emergence, the brand captures considerable attention each time something is released. Particularly, items reminiscent of product tags are not only iconic to the brand but are also recognized as a trend item in the street scene. Additionally, the lineup includes remade items such as shorts made from vintage sportswear, including NBA apparel.