SETCHU

SETCHU takes its name from the Japanese concept of *wayō setchū*, meaning the blending of Japanese and Western influences. The brand explores timeless, functional design by bringing together different cultures, values, and traditional craftsmanship. Rooted in the Japanese philosophy of *mottainai*—a respect for resources and the avoidance of waste—and the tailoring traditions of Savile Row, SETCHU creates minimalist pieces that balance practicality with beauty and are designed to be cherished for years to come. Designer Satoshi Kuwata draws on his international experience across Kyoto, Paris, Milan, London, and New York. After building his career at fashion houses including Givenchy and Gareth Pugh, he further refined his craft through traditional tailoring on Savile Row. In 2023, he was awarded the LVMH Prize, bringing international recognition to his distinctive approach to design.

Available at: Why are you here? Midosuji store